The Indianapolis Star reports: Even as employees at the Adidas Group plant in Indianapolis were mourning their Colts' Super Bowl loss Monday, they were busy cranking out T-shirts and other merchandise celebrating the New Orleans Saints' big victory.
"From a business standpoint, the Saints' win is tremendous for us," general manager Blake Lundberg said. "It will be a very nice long week for us."
Adidas has the contract to manufacture licensed gear for all NFL teams through its Reebok subsidiary. And due in part to the compelling Hurricane Katrina storyline, pre-order sales for Saints' Super Bowl merchandise was quadruple that of the Indianapolis Colts.
Get the full story: IndyStar.com
"From a business standpoint, the Saints' win is tremendous for us," general manager Blake Lundberg said. "It will be a very nice long week for us."
Adidas has the contract to manufacture licensed gear for all NFL teams through its Reebok subsidiary. And due in part to the compelling Hurricane Katrina storyline, pre-order sales for Saints' Super Bowl merchandise was quadruple that of the Indianapolis Colts.
Get the full story: IndyStar.com
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